Let’s Celebrate the Best of Fresh Produce in Britain: Festival of Fresh 2025!

The heart of the UK’s fresh produce industry beat a little louder on 5 June 2025 as industry leaders, innovators, and fresh produce champions gathered in Spalding, Lincolnshire, for Festival of Fresh 2025 - and we were proud to be part of it.

Tony Harding (Worldwide Fruit) pictured with Mick Heatherington (Prophet)

Held at the home of FreshLinc, right in the center of the UK’s vegetable-growing heartland, this year’s event marked the fourth edition of the Festival.

Just across the road, Worldwide Fruit opened its doors to attendees, offering exclusive tours of their cutting-edge facility - an eye-opening glimpse into the future of fresh produce technology adoption within produce supply chains. As a company deeply involved in supporting the industry’s digital transformation, we were especially proud to see our ERP software in action at Worldwide Fruit, where it plays a crucial role in managing and streamlining complex operations, from procurement and packing to traceability and real time Analytics.

Representing us at the event was Mick Heatherington, who joined a bustling crowd of growers, retailers, suppliers, and industry thinkers. From panel discussions on sustainability and supply chain resilience, and collaborative networking opportunities, the Festival delivered exactly what it promised: a fresh take on the UK’s produce sector.

As a proud sponsor of Festival of Fresh 2025, we were thrilled to support a platform that not only celebrates the best of Britain but also shines a light on the people and businesses working tirelessly behind the scenes to bring high-quality, sustainable produce to shelves across the UK and beyond.

Fred Searle (Fresh Produce Journal) interviewing Prophet clients Graham Young (Westfalia UK), Rob Davies (Fresca Group) and Steve Maxwell (Worldwide Fruit).

The Festival has become the summertime flagship event for the industry, with past hosts including Berry Gardens, AMFresh, and Nationwide Produce. Each year, it grows stronger, drawing in more participants and raising the bar for excellence in UK horticulture. This year was no exception - Festival of Fresh 2025 stood out as a beacon of positivity, innovation, and community spirit.

Tommy Leighton (Covent Garden Market Authority) pictured with Mick Heatherington (Prophet)

We’re already looking forward to next year—and if you haven’t been before, consider this your invitation. Join us in celebrating the best of fresh.