Founded in 1973 as a family run business, Keith Butters Limited traded principally as suppliers of indoor and outdoor plants to UK Garden Centres. The business developed by focusing on the supply of plants to the major high street supermarkets and DIY outlets, as well as leading on-line retailers. In 2007, with sales of $63 million per year, Butters Group was acquired by Advantage Capital, a UK private equity firm, in conjunction with the management team. New investment in the business resulted in Butters Group entering a new phase of business development and as part of that process, the firm switched its software solution to Pr2.5 in 2009. Butters Group’s Finance Director Steve Phillips says Prophet’s software has underpinned real progress across the business since.